I create simple and elegant digital experiences with a human-centered design. I’ve partnered with companies of all sizes to help them launch websites and mobile applications that are clear, usable, and easy on the eyes. A few examples are below.
Working on this website, my role was to create visual design and to shape user experience. This site won Corporate Insight's 2015 Gold Monitor Award for the "quality of design, accessibility of the key features", and for being "an exceptional example of responsive design".
I redesigned the client account management experience across desktop and native mobile applications to make critical account information easier to access and manage. Through user-centered design and streamlined workflows, transformed a complex account management process into an intuitive, efficient experience that supported user needs and business objectives.
The redesign focused on reducing friction, improving discoverability of key features, and simplifying multi-step tasks that previously required significant effort to complete. By creating a more cohesive and user-friendly experience across platforms, the project improved engagement, increased task completion rate, reduced drop-off rates, resulting in a more seamless account management journey for clients. This application acquired an active user base of over 100,000.
I redesigned and streamlined the user experience for self-service financial portal that helped clients monitor and manage annuity and life insurance accounts. Its main purpose was to give users a centralized view of their financial portfolio, particularly annuities and life insurance policies, and provide quick access to account management tools.
This is an interactive retirement planning experience designed to simplify complex financial concepts, educate users about retirement risks, and help them explore strategies for building wealth, protecting income, and preserving their legacy.
The application's core information architecture was built around a need-based user journey rather than a product-first journey. It guides users from identifying a retirement challenge, to understanding its financial impact, exploring a relevant strategy, and connecting that strategy to applicable product benefits and solutions.
This project was done for a financial start-up seeking to make its money management platform feel approachable and “non-corporate.” By incorporating a monochromatic color palette, lifestyle imagery, and a clear typographic hierarchy, I developed a design that is clean, polished, and inviting. The scope of work included website & mobile application visual design and user experience (persona development, user flows, wireframes), brand identity, collateral and credit card design, as well as custom iconography.
This was an exciting and multifaceted project encompassing a wide range of media, including web and print design, UI & UX for mobile and desktop applications, video storyboards, digital campaign design, infographics, and more. Below are a few examples.
This project included B2C e-commerce website design, wireframes, UI design, html/css development, photo shoot art direction, digital photo editing.
This project included website design, set design & art direction, prop designing, digital photo editing, illustration.
